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Manager, Integrated Campaign Planning
Job Description
Create a healthier, brighter future for pets, pet parents and people!
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.
- We love all pets like our own
- We're the future of the pet industry
- We're here to improve lives
- We drive outstanding results together
- We're welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We're focused on purpose-driven work, and strongly believe what's good for pets, people and our planet is good for Petco.
Key Responsibilities:
* Integrated Campaign Development:
o Develop comprehensive media plans that integrate offsite (paid social, search, programmatic, display), onsite (display ads, sponsored products), and in-store (signage, activations) efforts.
o Collaborate with internal teams to align campaign goals, creative execution, and measurement frameworks.
* Strategic Planning:
o Translate vendor objectives and KPIs into innovative media solutions that leverage Spot Media's unique offerings and customer insights.
o Partner with analytics and insights teams to identify growth opportunities and ensure data-driven decision-making.
* Project Management:
o Own the media planning process from ideation to execution, ensuring deliverables are on time, within budget, and meet client objectives.
o Coordinate cross-functional teams, including sales, creative, and operations, to streamline workflows and maintain accountability.
* Collaboration:
o Serve as the primary point of contact for campaign planning, working closely with the sales team to pitch cohesive strategies to vendors.
o Partner with merchandising and marketing to ensure consistency in messaging and seamless integration with broader organizational goals.
* Measurement & Optimization:
o Work with analytics teams to evaluate campaign performance, providing actionable insights for future planning.
o Regularly review and refine processes to enhance efficiency and campaign effectiveness.
* Market Expertise:
o Stay informed about industry trends, emerging technologies, and competitor strategies to ensure Spot Media remains ahead of the curve.
o Share knowledge and best practices with internal teams to foster innovation and continuous improvement.
Qualifications:
* Bachelor's degree in Marketing, Advertising, Business, or a related field.
* 5+ years of experience in media planning or integrated marketing, preferably within retail media, advertising, agency, or a digital-first organization.
* Proven expertise in building and managing multi-channel campaigns (onsite, offsite, in-store).
* Strong analytical skills and experience with media measurement tools, platforms, and methodologies.
* Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
* Highly organized and detail-oriented, with a demonstrated ability to manage multiple projects simultaneously.
* Familiarity with retail media networks and industry benchmarks is a plus.
#LI-RF1
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$101,900.00 - $152,800.00/ year
For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits
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